Emma Rossman

Digital marketing student focused on user behavior & analytics

Me smiling in the Notting Hill area of London, England

My Perspective

I have demonstrated interests in the areas of market research, digital marketing, and consumer behavior. I’m particularly fascinated by understanding what captures attention, drives engagement, and what causes users to drop off digital content. I bring a strong sense of curiosity, using data as a guide to think more critically, spot meaningful opportunities, and contribute the best possible recommendations for my team.

How I Solve Problems

When something isn't performing as expected, I focus on understanding the factors behind it rather than jumping to conclusions. I break down the problem into digestible pieces and view it from multiple contexts to identify what might be influencing the outcome. From there, I develop intentional recommendations so every decision is grounded in reasoning and can be improved over time.

Experience Highlights

Honors Student Media Assistant

My current role is strategizing and creating multi-channel digital content for the JMU Honors College. Our audience spans from current students, prospective students, alumni, and donors, so I've learned how to create content for multiple audiences at once.

View My Work

Influencer Research Project

For a class project, I earned my CITI Social/Behavioral Research certification, interviewed human subjects, and worked with peers to provide recommendations for how beauty brands can better reach college students through influencer marketing.

Explore Our Findings

Semester Abroad in Belgium

My three months abroad were absolutely life-changing. I was able to take classes through JMU, visit organizations around the country, and learn from the locals about the stories and values that make Antwerp so unique.

See My Journey

Let’s figure out the why behind your next project.

Connect With Me