Marketing doesn’t sit still, and neither do I. I believe that to reach people effectively, you have to understand the "why" behind their behavior and the tools that drive the industry forward. My certifications, from technical SEO to ethical research standards, aren't just badges to collect; they’re how I keep my skills sharp and the frameworks I use to keep strategies informed.
Continuous Learning
GA4 • HUBSPOT SEO • MOZ SEO • MRII X SUZY QUALITATIVE RESEARCH • AI-POWERED SHOPPING ADS • GOOGLE ADS SEARCH • ETHICAL LEADERSHIP • CITI SOCIAL/BEHAVIORAL RESEARCH • HUBSPOT DIGITAL MARKETING
Google Analytics
I completed this certification while working with the GA4 data during my internship. I learned hands-on how to build custom reports, dive into path exploration, and track user engagement across all pages of the website. I was able to make data-based improvements on the site to improve SEO as part of one of my term-long projects.
HubSpot SEO
This reflects my knowledge in driving organic growth through strategic content optimization. I found the intricacies of search engine algorithms fascinating, as well as improving the technical aspects of a website. I love how SEO blends theory from multiple digital marketing disciplines to attract the most optimal users as possible.
HubSpot Digital Marketing
Through this comprehensive course, I gained a deep understanding of core digital marketing strategies including SEO, social media, and email automation. This certification has equipped me with the tools to build and execute effective online campaigns that drive engagement and growth.
CITI Social/
Behavioral Research
This certification focuses on the history and importance of ethical principles in social science research. I learned about the Institutional Review Board (IRB) process, the requirements for informed consent, and best practices for identifying and minimizing risk when working with human subjects and sensitive behavioral data.
Moz SEO
This course gave me my base understanding of core SEO principles before I learned about it in class. I also saw how to analyze the technical health of a website and use AI tools to improve visibility, engagement, and long-term organic performance.
MRII x Suzy Qualitative Research
This Market Research Institute International (MRII) certificate marks the beginning of my deep dive into qualitative insights. I gained familiarity with the Suzy platform while learning about questionnaire design, choosing a sample size, and how qualitative research can be beneficial for a variety of purposes.
Google Ads Search
This certification highlights my proficiency in creating and managing Google Search campaigns. I gained valuable skills in keyword strategy, Smart Bidding, and performance tracking to drive business outcomes. It was so interesting to learn more about this side of digital marketing!
Google
AI-Powered Shopping Ads
I pivoted from learning about Search ads to Shopping ads on Google platforms! Through this course, I covered topics such as managing a Merchant Center account, connecting ads to marketing goals, and gaining an overall understanding of how Shopping ads work with Performance Max.
Ethical Leadership
Through my membership in Beta Gamma Sigma, I completed this course to learn about the impact of integrity on professional conduct and the role of leadership in fostering ethical cultures. I am equipped to identify ethical issues in the workplace and manage conflicts confidently, thanks to the real-world applications throughout the course.